Greetings, music makers!
What a week it’s been in the world of sync licensing here in Los Angeles. We received a brief from a music library requesting a female singer-songwriter track. Among several options, we felt Silhouettes was a strong fit. Originally written years ago by Rayko and Frank Kilpatrick, we decided to give the song a fresh vibe to match the brief, re-editing it to make it more sync-friendly.
To bring it to life, we commissioned vocalist Angelika Torres, whose unique voice added new depth and emotion to the track. From there, it went into music production, where our own Airain Balen worked his mix and mastering magic—just in time to meet the deadline. (Please see below).
This is the life of musicians who are seizing opportunities in sync licensing. It’s a process of constant adaptation, creativity, and hustle—and learning how to license your music is a powerful step toward creating valuable, income-generating content.
Meanwhile, production music libraries are busy cultivating relationships with filmmakers, producers, broadcasters, advertising agencies, video game developers, online content creators, corporations, and music supervisors. These relationships are key to getting music placed in a wide variety of media.
Here’s why that matters:
In 2023, the Production Music Association commissioned a study on the commercial use of production music. The findings were eye-opening—46% of all music played on major broadcast and cable television channels is production music. That’s 6.5 times more than any other commercial music source, including commissioned scores and music catalogs owned by broadcasters.
So, be encouraged—there is hope for your music. With the right strategy, relationships, and persistence, your songs can find a home in the vast world of sync.
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Until next time—
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